This day I keep going through the head through my head, what does it actually take to become a real “influencer” as a hairdresser? I mean a personality with a real influence on the community.
One person looks at the other who calls you call and ask for advice and who really inspires his “followers”. What kind of personality would that be and what would your or his repertoire of skills be? What activities would people convince their or him to follow the path of creative creation?
I interviewed on this question, international personalities and so -called key influencers. In this new blog series "9 Answers", you tell how to attract your target group, how to inspire them and edutained.
In conversation today: Simon Ellis, Global Creative Director and board member at Schwarzkopf Professional .
A creative director who likes to break new ground with his social media expert team from Hamburg.
If you start a creative project, who do you invite?
Simon Ellis: My Social Media Creative Director because digitally comes first. A senior brand manager, because it takes a focus to communicate the new product and brand messages. Our production agencies when it comes to the production of a photoshoot, Key Hairdresser for their versatile input. A creative videoographer because in the end it just has to look good, after all we move in a very visual industry.
What do you have to master really well to become an influencer?
Simon Ellis: A very high level of training and specialist knowledge and much more important a deep expert experience in a subject area such as hair color or the topic of men. I am convinced that it really needs an expert, specializing in a topic as someone who has a lot but nothing can really be done. Flexibility and the will to change an idea when someone in the team has a better one, with the recognition for the fact that you are only as good as your last good idea. In the end, never be satisfied with the second best and always strive for the absolute striving for perfection and excellence.
What can you do to develop your own personality into influencers?
Simon Ellis: Work hard and learn from the best.
What does the next level look like in the activation of communities?
Simon Ellis: Virtual working in the team so-called co-working & co-creation.
Which channels, platforms and with which communities do you work and what are the advantages or the results?
Simon Ellis: Facebook for the Community & Instagram and Pinterest for an endless source of inspiration.
Where do you get your inspiration from?
Simon Ellis: The world that surrounds me, here I get my inspiration. A place where everything is constantly changing, pure dynamic and the constant change.
Who is a real key for you and who inspires you personally?
Simon Ellis: Katie Grand ( www.katiegrand.com ) for the courage and the will to launch the Love Magazine ( www.thelovemagazine.co.uk ), which should permanently redefine how fashion.
If you think of your community and communication, where do these creative influencers live in virtual space?
Simon Ellis: You will be found in www.showstudio.com & your work in www.ello.com
Simon, you are invited to a party, who still has to be on the guest list so that you can go?
Simon Ellis:
Guido Palau, Editorial Hairdresser ( www.instagram.com/guidopalau ),
Carine Roitfeld, founder and editor of CR Fashion Book ( www.crfashionbook.com ),
Sophia Neophitou-apostolou, Editor in Chief of 10 Magazine ( www.showstudio.com )-Killer creatives!
Credits: Simon Ellis (all photos)
Many thanks to Simon Ellis from Schwarzkopf Professional from Hamburg for this very inspiring interview and your insight into the world of a global creative director.
Further information about himself and in the work of Schwarzkopf can be found on his Facebook page ( www.facebook.com/thesimonellis ) and on the official Schwarzkopf Professional page ( www.schwarzkopfpro.com )
